Theoretical issues relating to generic and brand advertising on agricultural commodities

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chang, Julio (author), Ward, Ronald W. (author), and Food and Resources Economics, University of Florida, Gainesville, FL; Food and Resources Economics, University of Florida, Gainesville, FL
    Format:
    Conference paper
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03227
    Notes:
    See C03217 for original, In: Proceedings from Research on Effectiveness of Agricultural Commodity Promotion Seminar; 1985 April 9-10; Arlington, VA. Oak Brook, IL : reprinted by Farm Foundation, 1988. p. 89-104

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