Perceptions and reality in pesticide television advertising : where do we draw the line?

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Koch, Phil (author / Director of Marketing Services, Ciba-Geigy Agricultural Division, Greensboro, NC) and Director of Marketing Services, Ciba-Geigy Agricultural Division, Greensboro, NC
    Format:
    Conference paper
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03118
    Subject Term:
    chemicals, environmental communication, farmer perceptions, insecticides, media effectiveness, media selection, public attitude, rural-urban communication, and sales methods
    Notes:
    James F. Evans Collection, Mimeographed, 1988. 3 p. Paper presented at the American Agricultural Editors' Association Convention; 1988 October 31; St. Louis, MO

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