Generic advertising plan for navels derailed (California, oranges)

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA: Los Angeles, CA : California Citrograph Publishing Co.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03008
    Journal Title:
    Citrograph
    Journal Title Details:
    66(8) : 200
    Subject Term:
    advertising research, commodity promotion, food, and product promotion

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