Seasonality in long-run advertising elasticities for fluid milk : an application of smoothness priors

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinnucan, Henry W. (author / Research Associate, Department of Agricultural Economics, Cornell University) and Research Associate, Department of Agricultural Economics, Cornell University
    Format:
    Report
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03004
    Subject Term:
    buying behavior, commodity promotion, communication planning, drink, economics of information, food, generic advertising, product promotion, timing, and value of information
    Notes:
    AgComm Teaching, Ithaca, NY : Department of Agricultural Economics, Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, Cornell University, 1981. 23 p. (A.E.Res. 81-9)

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