The battle over time : blitz vs consistency

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1980
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01023
    Journal Title:
    Agri Marketing
    Journal Title Details:
    18(6) : 78
    Subject Term:
    advertising, broadcasts, campaign planning, communication planning, and timing
    Notes:
    AgComm Teaching

    Tools