The other side of the looking glass : how agri-marketers pick an advertising agency

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gunn, A.M. (author)
    Format:
    Journal article
    Publication Date:
    1984
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00910
    Journal Title:
    Agri Marketing
    Journal Title Details:
    22(11): 62, 66
    Subject Term:
    advertising agencies, agribusiness, communicator effectiveness, and evaluation
    Notes:
    AgComm Teaching

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