- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 1983
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00821
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 21(6) : 78, 80, 82
- Subject Term:
- advertising, campaign planning, media research, media selection, television, television programming, television research, and television viewing
- Notes:
- AgComm Teaching
