- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pratt, J. (author)
- Format:
- Journal article
- Publication Date:
- 1980
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 51 Document Number: C00465
- Journal Title:
- Marketing and Media Decisions
- Journal Title Details:
- 15(4): 86-88
- Subject Term:
- advertising, advertising research, farm operations, farmers, farming methods, media, media effectiveness, and media research
- Notes:
- AgComm teaching
