Using marketing research to produce more effective communications : an advertising agent viewpoint

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dapron, E.J., Jr. (author / Gardner Advertising Company, Inc.) and Gardner Advertising Company, Inc.
    Format:
    Conference paper
    Publication Date:
    1976
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 21 Document Number: B02294
    Notes:
    #201., Harold Swanson Collection, Mimeographed. 1976. 10 p. Paper presented at the 1976 NAMA Agri-Marketing Conference; 1976 11 May; Minneapolis, Minnesota

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