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    Start Over Subject Term writing styles Subject Term appeals (message)

    1. "Climate dogs" get science across to farmers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Considine, Mary-Lou (author)
    Format:
    Journal article
    Publication Date:
    2011-05-04
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37011
    Journal Title:
    ECOS Magazine
    Notes:
    Via online. 2 pages., How an extension team uses animated "climate dog" characters to show farmers how Victoria's four main climate drivers work to "round up" or scatter storm clouds over the state.

    3. Accentuating the positive will help eliminate or devalue the negative

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1963-03
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21308
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    3(3) : 1-4

    4. Advertising a natural law: what nature teaches about it - tell the truth in advertisements, but make 'em interesting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Myrick, Herbert (author)
    Format:
    Journal article
    Publication Date:
    1908-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16346
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    19(5) : 430-433
    Notes:
    Address to the National Association of Advertising Clubs, Kansas City, Missouri, August 26, 1908.

    7. Creativity in farm advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, James F. (author)
    Format:
    Speech
    Publication Date:
    1974-10-21
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15640
    Notes:
    9 p., Speech delivered to the 1974 NAMA Workshop of the National Agri-marketing Association (Midwest Chapter) in Chicago, Illinois, Oct 21, 1974

    8. Drop that line

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Strock, C. (author / Kenrick Advertising Ind., St. Louis) and Kenrick Advertising Ind., St. Louis
    Format:
    Journal article
    Publication Date:
    1984
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00913
    Journal Title:
    Agri Marketing
    Journal Title Details:
    22(11): 42
    Notes:
    AgComm Teaching

    10. GE [genetic engineering] euphemisms and more-accurate alternative power words to use: controlling the language

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ligotti, Peter M. (author)
    Format:
    Journal article
    Publication Date:
    1999-05-25
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26983
    Journal Title:
    Genetically Modified Food News
    Journal Title Details:
    : 3-4
    Notes:
    Posted at http://home.intekom.com/tm_info/rw90525.htm, Author suggests wording to use (e.g., genetic engineering) and wording to avoid (e.g., biotechnology) in communicating negatively about biotech foods.