Pages 67-68 in Extension Service Circular 544, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for the master of science degree in journalism, University of Illinois, Urbana. 1962. 74 pages.
Holman, Jay P. (author), Lutz, Daniel B. (author), Peterson, Lloyd E. (author), and University of Nebraska, College of Agriculture, The Agricultural Experiment Station
Format:
Report (abstract)
Publication Date:
1961
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 3 Document Number: B00268
Notes:
AgComm Teaching; #737, Burton Swanson Collection. Hal R. Taylor Collection., Lincoln, NE : University of Nebraska, College of Agriculture, The Agricultural Experiment Station, [1961]. 32 p. (Department of Information Report No. 1)
8 pages., Online via UI electronic subscription., Researchers measured farmer demand for a new agricultural technology , a triple-layered hermetic storage bag which reduces storage loss from insect pests and neutralizes aflatoxin contamination in grain. Findings revealed a highly elastic demand that that the wholesaler could increase profit by lowering the price. Farmers who had prior awareness of the bag were willing to pay 20% more on average than those previously unaware of it. Farmers' valuation of the bags was not significantly different based on the medium (text, audio, or video) through which they received the information.
