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    Start Over Subject Term visual communication Subject Term farmers

    1. "The stuff you need out here": a semiotic case study analysis of an agricultural company's advertisements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Irani, Tracy (author) and Rhoades, Emily (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36688
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    92(3-4)
    Notes:
    Via online. 14 pages.

    2. A semiotic analysis of biotechnology and food safety images in Time, Newsweek and U.S. News and World Report

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rutherford, Tracy (author) and Tolbert, Jenn Norwood (author)
    Format:
    Journal article
    Publication Date:
    2009
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36682
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    93(1-2) : 6-20

    4. A veterinarian's experience of the spring 2004 avian influenza outbreak in Laos

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Witt, Clara J. (author) and Malone, Joseph L. (author)
    Format:
    Journal article
    Publication Date:
    2005-03
    Published:
    Laos
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24245
    Journal Title:
    Lancet
    Journal Title Details:
    5(3) : 143-145
    Notes:
    Retrieved June 15, 2006, Describes communications challenges at the village level and the special usefulness of photographs showing affected chickens.

    6. Assessing the effectiveness of the "Pesticides and Farmworker Health Toolkit:" a curriculum for enhancing farmworkers' understanding of pesticide safety concepts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    LeProvost, Catherine E. (author), Storm, Julia F. (author), Asuaje, Cesar R. (author), Arellano, Consuelo (author), and Cope, W. Gregory (author)
    Format:
    Journal article
    Publication Date:
    2014
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05988
    Journal Title:
    Journal of Agromedicine
    Journal Title Details:
    19 : 96-102
    Notes:
    See article in print issue.

    9. Client focused extension approach for disseminating soil fertility management in central Kenya

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Muchai, Serah W.K. (author), Muna, Monicah W.M. (author), Mugwe, Jane N. (author), Mugendi, Daniel N. (author), and Mairura, Franklin S. (author)
    Format:
    Online journal article
    Publication Date:
    2014
    Published:
    ESci Journals Publishing
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11154
    Journal Title:
    International Journal of Agricultural Extension
    Journal Title Details:
    2(2): 129-136
    Notes:
    8 pages., via online journal., Land degradation and soil nutrient depletion have become serious threats to agricultural productivity in sub- Saharan Africa. To improve agriculture production, research has led to recommendation of a range of integrated Soil fertility Management (ISFM) options, of proven effectiveness, for soil fertility improvement. Although many factors contribute to the low adoption of ISFM by farmers, communication gaps between extension agents and farmers lie at the heart of the problem. Hence, the study sought to investigate factors considered by agricultural extension agents in selection of communication channels to disseminate soil fertility information in the central highlands of Kenya. Structured questionnaires were used to elicit information from 105 extension agents. Both descriptive and inferential statistics were used for data analysis. In choosing the communication method to be used in dissemination of soil fertility management (SFM) practices, target group was scored as the most relevant factor followed by type of SFM, time available then number of staff sequentially. Education was perceived to highly influence the selection of workshop (M= 3.4) while age was perceived to highly influence the selection of video showing (M= 2.8) as extension methods in dissemination of SFM. The implication of the study is that diverse communication channels should be utilized to get to farmers of different socio economic characteristics.