USA: University Press of America, Lanham, Maryland.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02874
Notes:
230 pages., Documents ready-print services (sometimes known as patent insides)that furnished newspapers printed on one side, or on two or more pages, to subscribing publishers. Estimated in 1912 to reach 60 million readers in the U.S. Author explores what was being written in those newspapers, and by whom.
Gifford, Claude W. (author / Director, Office of Communication, U.S. Department of Agriculture)
Format:
Speech
Publication Date:
1973-06-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10722
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Speech presented at the 1973 American Farm Bureau Federation Information Conference, Rochester, New York. 17 pages., Author describes six concerns about where farmers are going to get their information during the years ahead. Also, he notes that he "can't imagine anything, including religion and politics, that is so fraught with misunderstanding, danger and distrust as farmers' public relations." Suggests two points that might gain general acceptance: (1) farm organizations aren't going to get together in the name of public relations or anything else and (2) public relations is extremely hard, difficult work. Offers suggestions.
Describes the "Farm, Field and Fireside" repository of digitized farm newspapers published in the U.S. Identifies the 12 farm papers digitized to date. The repository is located online at http://www.library.illinois.edu/dnc/fff/
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23740
Notes:
Via The Hoot, Media South Asia. 10 pages., "Have district editions created a public sphere? Or have they merely created a daily bulletin board which people read to see if their names are mentioned?"
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23741
Notes:
Via The Hoot, Media South Asia. 9 pages., "The indiscriminate nature of local news does not encourage purposeful reporting on the development needs of local areas, and their populations."
