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2. Exploring youth engagement in agricultural development: the case of farmers’ children in the Philippines as rice crop manager infomediaries
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Manalo, Jaime A. IV (author), Pasiona, Sonny P. (author), Baustista, Anna Marie F. (author), Villaflor, Jennifer D. (author), Corpuz, Donna Chris P. (author), Biag-Manalo, Hanah Hazel Mavi (author), and Philippine Rice Research Institute
- Format:
- Online journal article
- Publication Date:
- 2019-06-14
- Published:
- Philippines: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10971
- Journal Title:
- The Journal of Agricultural Education and Extension
- Journal Title Details:
- 25(4) : 361-377
- Notes:
- 18 pages, via online journal, Purpose: This paper explores the intersections between community development and youth development in an initiative that mobilized farmers’ children as Rice Crop Manager (RCM) infomediaries (information mediators). RCM is an ICT-enabled nutrient management application. Design/Methodology/Approach: The study engaged 30 farmers’ children in high school level from the provinces of Pangasinan, Isabela, Camarines Sur, Iloilo, Bukidnon, and Davao del Norte from November 2016 to October 2017. They interacted with the research team (the authors) and the RCM-SMS platform that sends text messages regarding fertilizer recommendations. A staff member from the Agricultural Training Institute (ATI) also called the students for some follow-up questions. The research team conducted three rounds of interviews with the students concerning the messages and calls that they received and what they did with the information. Findings: This study finds that farmers’ children can perform infomediary roles quite effectively. Academically excellent children and those involved in farm work performed best. Practical Implications: The study provides guidance on similar initiatives tapping young people in agricultural development. Theoretical Implications: This paper finds that while Community Youth Development (CYD) Theory provides a powerful lens in understanding community and youth development intersections, some identified outcomes may overlap and may not be very easy to observe. Hence, the identified outcomes may be revisited for clarity and to make them more all-encompassing. Originality/Value: The paper documents actual parent-child interaction when the latter is mobilized to serve as an infomediary to access nutrient management-related information on rice.
3. Farmers’ intention to use text messaging for extension services in Trinidad
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Narine, Lendel K. (author), Harder, Amy (author), and Roberts, T. Grady (author)
- Format:
- Online journal article
- Publication Date:
- 2019-07-12
- Published:
- Trinidad: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10969
- Journal Title:
- The Journal of Agricultural Education and Extension
- Journal Title Details:
- 25(4) : 293-306
- Notes:
- 15 pages, via online journal, Purpose: The effectiveness of new extension approaches hinges on farmers’ willingness to adopt innovative ways to interact with extension. Therefore, this study explored farmers’ willingness to use mobile text messaging for two-way interactions with Ministry Extension officers. Design/Methodology/Approach: Guided by the Unified Theory of Acceptance and Use of Technology (UTAUT), this study followed a correlational design and survey data were conveniently collected from 200 farmers of Trinidad. Findings: Findings showed most farmers of the sample knew how to send and receive text messages, and many owned Internet-enabled smartphones. In addition, most farmers were willing to communicate with extension officers through text messages. Practical Implications: Ministry Extension should revisit and revise their policies of communicating with farmers. Administrators should encourage extension officers to use SMS to respond to farmers’ requests and information needs. Theoretical Implications: While the UTAUT provided an appropriate framework for understanding farmers’ use of text messaging, researchers should tailor the moderator variables to the country’s context. Originality/Value: This study is the first to look at farmers’ willingness to use two-way information communication technologies in Trinidad. Results showed there is potential for Ministry Extension to use text messaging to communicate with farmers.
4. How social networks can boost smallholder agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mendoza, Naki B. (author)
- Format:
- News article
- Publication Date:
- 2016-08-04
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08307
- Notes:
- Devex Impact, 4 pages
5. Information and communication technologies (ICTs) attract youth into profitable agriculture in Kenya
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Irungu, K. R. G. (author), Mbugua, D. (author), and Muia, J. (author)
- Format:
- Online journal article
- Publication Date:
- 2015
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10675
- Journal Title:
- East African Agricultural and Forestry Journal
- Journal Title Details:
- 81(1): 24-33
- Notes:
- 11 pages., via online journal., Youth cherish technology, efficiency and innovations and accommodate entrepreneurial risks. The objectives of this study were to show the beneficial use of Information and Communication Technologies (ICTs) in agriculture among the youth in Kenya, assessed ICT application and commonly used tools, experienced challenges, impacts and suggested future ICT use. Beneficial ICT applications were exemplified by ‘Mkulima Young Champions’ who led digital initiatives, drew youth into farming, helped them learn among themselves, and traded and overcame agricultural challenges. Using radio, short message services (SMS) and social media, they discussed agricultural topics and shared successes. Mkulima Young's Facebook was vibrant. The youth posted photographs and videos, asked questions, discussed issues and interacted. Most of the youth obtained information from the internet, hence the internet was the best platform to market and promote agriculture to the youth. They used internet and social media to obtain production technologies, market information and for information sharing. Most commonly used tools were MS Office and spreadsheets for record keeping. Voice messages and SMS assisted timely accessing of market prices, reaching clients, sharing production information and money transactions. The ICT content should be relevant to targeted youth, valuable, localized and dependable. The ICT-savvy youth operated intensive, efficient and profitable farms, producing diverse and branded products for niche markets. The youth transformed the community use and access to ICTs and influenced community economic status. Smart phone technology will revolutionize access to and use of ICTs. YouTube, Twitter and WhatsApp should be expanded and widely popularized among the youth.
6. Internet usage study of farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Agri Marketing editors (author)
- Format:
- Journal article
- Publication Date:
- 2010-01
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06688
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 48(1) : 23-24
7. Media channel study results
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Semler, Jack (author / Readex Researcj)
- Format:
- Journal article
- Publication Date:
- 2018-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09789
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 56(6) : 28-29
8. Media research results released
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Semler, Jack (author / President, Readex Research)
- Format:
- Journal article
- Publication Date:
- 2016-07
- Published:
- USA: Henderson Communications L.L.C., Adel, Iowa.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07416
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 54(6) : 30-31
9. New ABM Agri Media Council study reveals information consumption habits of farmers, ranchers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Reid, Elizabeth A. (author)
- Format:
- News release
- Publication Date:
- 2014-03-26
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D05972
- Notes:
- Online via American Business Media (ABM), New York City, NY. 1 page.
10. Social activities, information seeking on subjects like health and education top the list of mobile activities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Silver, Laura (author) and Huang, Christine (author)
- Format:
- Research report
- Publication Date:
- 2019
- Published:
- International: Pew Research Center, Washington, D.C.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 134 Document Number: D11402
- Notes:
- 5 pages., Online via website., "In emerging economies, smartphone and social media users have broader social networks."