Online U.S. edition of the Guardian newspaper. 4 pages., "Local journalism is doing great work across the country while fighting cutbacks and tight budgets. But we need people to stop expecting news to be free.
April 20 issue via online. 2 pages., Article marks the 125th celebration of The Progressive Farmer magazine, engaging the editor-in-chief in reviewing the history, achievements, current efforts, and plans for the future.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11226
Notes:
Via online Better News. 7 pages., Describes how the Sacramento Bee newspaper experimented with serving specific audiences for food stories in an effort to grow digital subscriptions. "The sprint terminology is borrowed from developers. We liked it because it allowed us to learn and get results quickly. If we failed, that was fine. If we found success, we kept going." Sprint efforts run from six to eight weeks. A drafted plan includes the strategy and tactics used to achieve SMART goals (SMART standing for specific, measurable, aggressive yet achievable, relevant and time-bound.) Team members measure "obsessively," meeting every week to discuss results and build new story plans. In a reported sprint example, digital subscriptions increased by more than 50 percent in 2018.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28507
Notes:
Agricultural Publishers Association Archives, Proceedings of a meeting of the Agricultural Publishers Association in Chicago, Illinois, January 17, 1919. 6 pages., Includes discussion about various aspects of standards of practice for agricultural publishers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11223
Notes:
Online from the Poynter Institute, St. Petersburg, Florida. 8 pages., Report of how journalists at The Fresno Bee newspaper changed how they cover food.
Reiman, Roy (author / President, Reiman Publications, Milwaukee, WI)
Format:
Speech
Publication Date:
1977
Published:
USA: Office of Agricultural Communications, College of Agriculture, University of Illinois, Urbana.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: B01911
Notes:
377; See also C02027, Harold Swanson Collection. Claude W. Gifford Collection., Pages 5-18 in Robert G. Hays and James F. Evans, The Agricultural Communicator Today and Tomorrow. 1983. 53 pages. Lecture delivered as Agricultural Communicator in Residence at the University of Illinois College of Agriculture, Urbana, Illinois, October 26, 1977, Focused on the publisher's view of farm magazines.
