14pgs, The World Health Organization (WHO) has used communication methods to promote the international ban of the agricultural pesticides paraquat, glyphosate and chlorpyrifos. This ban has led to misunderstanding among farmers who still use these chemicals, which may be available under different brand names. Communication with the non-scientific community is uncertain leading to miscommunication, especially where scientific language is used. Governments have banned the use of these agricultural chemicals. The scientific arguments are not necessarily understood by famers so they may ignore the prohibition and continue using them or other similar chemicals. This study uses story-telling and qualitative research methods where a questionnaire is combined with the content analytical technique. The quantitative research method was used to collect data in the field where 351 participants took part. Participatory action research is a method where community farmers engaged in self-reflection on the impact of chemicals on their fields, their health and the health of others. Their understanding of the non-chemical usage model and good agricultural practice farmers in the vicinity, especially as they were personally involved in the creation of the media from script preparation, to acting, filming, and evaluating the final docu-dramas. The findings of the docu–drama programmes of 5 GAP farmers are presented to identify the perception of how to avoid using chemicals and their solutions for tangerine farmers through a manual that is the media output from the project and the resulting findings suggesting that the factors related to the effectiveness of scientific communication are divided into pull factors and push factors.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 67 Document Number: C02668
Notes:
James F. Evans Collection. Burton Swanson Collection. Delmar Hatesohl Collection., Rome, Italy : Information Division, Development Support Communication Branch, Food and Agriculture Organization of the United Nations, 1987. 29 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03421
Notes:
Online via AgriCultures Network, Wageningen, Netherlands. Written during a workshop to document lessons learnt in rural development in Sudan, conducted by ILEIA [Centre for learning on sustainable agriculture] for IFAD [International Fund for Agricultural Development]., Features experiences of KariaNet (Knowledge Access for Interconnected Areas Network)in establishing a network around relatively new concepts such as knowledge management, knowledge sharing and communities of practice. 4 pages.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C36924
Notes:
3 pages., Representative of TVE Asia Pacific speaks about his comments at the 8th Annual Symposium on Poverty Research in Sri Lanka. His session title: "Taking it off the page: alternative mediums of communication to influence change." Comments on inept media coverage of the poor and offers some basic rules of engagement in "telling media stories from the Bottom of the Pyramid."
