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22. Breaking the code: the creative use of QR codes to market Extension events
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hill, Paul (author), Mills, Rebecca (author), Peterson, GaeLynn (author), and Smith, Janet (author)
- Format:
- Journal article
- Publication Date:
- 2013-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06081
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 51(2) : 2TOT4
- Notes:
- 5 pages.
23. Broadband's role in agricultural technologies and the rural economy
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Whitacre, Brian (author / Oklahoma State University)
- Format:
- Presentation
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10312
- Notes:
- 32 pages., From the website, proceed to "agenda" link., PowerPoint presentation for the Federal Reserve Annual Agriculture Conference, Chicago, Illinois, November 7, 2018., Addresses the concept of "broadband," the rural-urban digital divide, broadband across the Midwest, academic research in rural broadband, and current federal/state policy.
24. But first...let's take a selfie: photo booth promotes social media exposure
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2016-05
- Published:
- USA: Cooperative Communicators Association, Bellefonte, Pennsylvania.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07070
- Journal Title:
- CCA Communique
- Journal Title Details:
- : 11
- Notes:
- Award-winning entry in the 2015 CCA Communications Contest.
25. Can Mobile Phones build social trust? Insights from rural Kenya
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Parlasca, Martin C. (author), Hermann, Daniel (author), and Mußhoff, Oliver (author)
- Format:
- Journal Article
- Publication Date:
- 2020-10-01
- Published:
- International: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11862
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- 79
- Notes:
- 15 pages, Generalized trust, which refers to trust towards people that are not well known (Yamagishi and Yamagishi, 1994; Stolle, 2002; Uslaner, 2002; Freitag and Traunmüller, 2009), is needed for many situations of economic interaction such as daily market activities. Considering that trust acts as a lubricant for social interaction, a lack of generalized trust can severely restrict a persons reach of efficient economic exchange. Increases of generalized trust within a society thus have the potential to create large efficiency gains (Fafchamps and Minten, 2002; Fafchamps, 2006). Given the importance of trust for social interaction and various welfare dimensions, a growing body of economic, sociological, and psychological research has been devoted to examining the circumstances under which trust can thrive. A reoccurring notion in all three disciplines is that communication represents a key factor in the formation of trust (Lewicki et al., 2006; Glanville and Paxton, 2007). Ostrom et al. (1992), for example, find that communication and sanctioning in a common pool resource experiment lead to substantially more efficient outcomes. In a laboratory setting, personal communication has shown to enhance trust (Buchan et al., 2006), and is even more powerful in creating mutually benefitting exchanges than the possibility to engage in non-binding contracts (Ben-Ner and Putterman, 2009). In this paper, we analyze whether mobile phones which constitute a fundamental component of modern information and communications technologies (ICT) can help build social trust among pastoral communities in Northern Kenya.1 In most African countries, trust levels are remarkably low; out of all regions in the world, people living in sub-Sahara Africa exhibit the lowest levels of generalized trust (Mattes and Moreno, 2018). In the study region of Northern Kenya, it is particularly relevant to increase trust for several reasons. First, the relatively weak legal system jeopardizes contract enforcement, which means that any economic interaction requires substantial amounts of trust between the contract partners. This has caused a strong reliance on trust-based relationships in Northern Kenyas livestock sector (Mahmoud, 2008; Pavanello, 2010; Roba et al., 2018). Furthermore, low trust levels between ethnic tribes have also reinforced longstanding intertribal conflicts in the region, and impede solutions to share resources peacefully and effectively (Schilling et al., 2012). Lastly, the low population density and long physical distances between settlements in the region make communication over long distances difficult and therefore induce high monitoring costs. Potential benefits of enhancing trust are therefore particularly high in the context of Northern Kenya. To compensate for physical remoteness, rural communities have a high need for digital connectivity but have oftentimes suffered from poor connection and inclusion in existing networks in the past (Salemink et al., 2017). Over the last decade, however, mobile phones have become available to most pastoralists in Northern Kenya (Butt, 2015; Asaka and Smucker, 2016; Parlasca et al., 2020). A large and growing body of research has pointed out that mobile phones can help increase several paramount welfare dimensions of rural populations in sub-Saharan Africa, such as income and income equality, financial development, gender equality, or institutional quality (Aker and Mbiti, 2010; Asongu, 2015; Asongu and Nwachukwu, 2016; Rotondi et al., 2020). However, the research on the implications of mobile phones on social capital formation is much less extensive. To the best of our knowledge, the potential of mobile phones to affect trust is so far solely based on qualitative or anecdotal evidence (Molony, 2006, 2009; Overå, 2006) and lacks quantitative assessments. This paper aims to close this gap. In this study, we elicit trust levels with an incentivized experiment, namely the canonical trust game by Berg et al. (1995). Experimental sessions were conducted from July 2018 to August 2018 in 17 different villages in Turkana County, Northern Kenya, and included a total of 402 respondents. We differentiate with regard to the object of trust by measuring trust towards fellow villagers, trust towards people from a neighboring village, and trust towards city dwellers from the county capital. Past research in rural sub-Saharan Africa indicates that smallholder farmers exhibit less trust towards people from different villages (Etang, 2010; Etang et al., 2011) or people from the next larger city (Parlasca et al., 2019). The differentiation of the object of trust therefore allows investigating heterogeneous effects of mobile phone use on trust depending on the physical distance between trustor and trustee. This research adds add to the existing literature in several ways: to the extent of our knowledge, this is the first study to explore the direct link between mobile phone use and trust using quantitative household data from a low-income country. Thus far, no study has analyzed the role of geographical distance in the relationship between mobile phone use and trust. Lastly, this analysis contributes to the extremely sparse literature on trust in the context of pastoralist communities in sub-Saharan Africa. The remainder of the study is organized as follows. Section 2 lays out the conceptual framework that guides the analysis. The data are explained in section 3 and the empirical framework is presented in section 4. The results are discussed section 5, followed by concluding remarks in section 6.
26. Cloud computing: demand and supply in banking, healthcare and agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Thakur, Avinash (author), Kumar, Manoranjan (author), and Yadav, Rajan Kumar (author)
- Format:
- Journal article
- Publication Date:
- 2014
- Published:
- India
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02730
- Journal Title:
- Journal of Computer Engineering
- Journal Title Details:
- 16(3) : 96-101
27. Collaborating with your clients using social media and mobile communications
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Typhina, Eli (author), Bardon, Robert E. (author), and Gharis, Laurie W. (author)
- Format:
- Journal article
- Publication Date:
- 2015-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09487
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 53(1) : 1TOT2
28. Communicating beyond information? Mobile phones mobilization to offline protests in China
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Liu, Jun (author)
- Format:
- Journal article
- Publication Date:
- 2015
- Published:
- China
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06228
- Journal Title:
- Television and New Media
- Journal Title Details:
- 16(6) : 503-510
29. Communication channels for exchanging agricultural information among Tanzanian farmers: A meta-analysis
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pius Mtega, Wulystan (author)
- Format:
- Journal article
- Publication Date:
- 2021-01-01
- Published:
- International: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12503
- Journal Title:
- IFAL Journal
- Journal Title Details:
- 47 (2)
- Notes:
- 9 pages, This study investigates how communication channels to exchange agricultural information were chosen. Specifically, it identifies the communication channels used by farmers in Tanzania and determines the factors influencing the choice of communication channels for exchanging agricultural information. The study employs a meta-analysis review methodology in identifying, evaluating and interpreting studies relevant to the topic of interest. The results indicate that radio, mobile phones, television, fellow farmers, agricultural extension agents and newspapers were the commonly used communication channels for transferring agricultural information. Moreover, the channels’ influence, availability, affordability, communication network coverage, and the resources and facilities needed to use a particular communication channel were found to influence the choice of channels. It is concluded that understanding the audience, the characteristics surrounding messages and choosing appropriate communication channels are important for enhancing access to agricultural information. It is recommended that agricultural information providers should understand the factors surrounding communication channels before disseminating agricultural information
30. Community editors look beyond watchdog role
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jeffres, Leo W. (author) and Kumar, Anup (author)
- Format:
- Journal article
- Publication Date:
- 2014
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06812
- Journal Title:
- Newspaper Research Journal
- Journal Title Details:
- 35(3) : 81-93