7 pages., Article # 2RIB2, Via online journal., To assess small rural retailers' use of social media and the role of social media in their business sustainability, we conducted focus group interviews with small business owners/managers from rural communities in a midwestern state. Participants revealed strong interest in social media, especially for use in sales and marketing. However, their engagement in social media was limited due to lack of knowledge and resources (i.e., time, human resources, financial resources, effectiveness measurement) related to developing and updating content. On the basis of these findings, we examine implications for Extension professionals and outreach educators regarding social media needs and programming for small rural businesses.
7 pages, To assess small rural retailers' use of social media and the role of social media in their business sustainability, we conducted focus group interviews with small business owners/managers from rural communities in a midwestern state. Participants revealed strong interest in social media, especially for use in sales and marketing. However, their engagement in social media was limited due to lack of knowledge and resources (i.e., time, human resources, financial resources, effectiveness measurement) related to developing and updating content. On the basis of these findings, we examine implications for Extension professionals and outreach educators regarding social media needs and programming for small rural businesses.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D10994
Notes:
91 pages., La presente investigación tuvo como objetivo general determinar las principales características de la Gestión de Calidad con el uso de las tecnologías de la información y la comunicación de las micro y pequeñas empresas del sector comercial, rubro venta minorista de insumos agrícolas, Distrito de Moro, 2016. Para el desarrollo del trabajo se utilizó un tipo y nivel de investigación Descriptivo – Cuantitativo y un Diseño No experimental – Trasversal. Para el recojo de información se identificó una muestra de 7 Mypes, de una población de 8, a quienes se le aplico un cuestionario de 23 preguntas cerradas, aplicando la técnica de la encuesta, lo cual se obtuvo un resultado predominante que es el 37,5% de los representantes, tienen poca iniciativa por parte de su personal para la implementación de la Gestión de Calidad dentro de su empresa, como principales conclusiones se obtuvo que la mayoría Absoluta de los representantes, están dirigidos por el sexo masculino, con grado superior no Universitario, la mayoría tiene entre 31 a 50 años, son administradores y desempeñan en el cargo de 0 a 3 años, la totalidad de cuenta entre 1 a 5 trabajadores, y la mayoría cuentan entre 0 a 3 trabajadores. La totalidad de los representantes nos dice que la Gestión de Calidad contribuye a mejorar el rendimiento de la empresa, así mismo ayuda alcanzar objetivos y metas trazados por la empresa, en su mayoría absoluta usan como las técnicas modernas las tecnologías de la información y la comunicación, en su mayoría si conocen el término de Gestión de calidad.
14 pages, We explored ways in which the COVID-19 pandemic has affected those who work in the agriculture industry in Hawai'i. Although economic hardship seems to be the obvious consequence, changes to the logistical and daily routines in the home also emerged as major impacts, and psychological effects may be even more distressing. Those who work in agriculture are an essential component of the agricultural and human ecologies to which land-grant universities are connected. Our findings provide valuable insights as to how Extension professionals across the United States may assist agricultural producers and farm families in their own communities at this time.
7pgs, Hemp growers say the social media giant’s advertising ban on certain products is stymying the nascent industry, with “incalculable” potential losses.
Baker, Lauri M. (author), Boyer, Cheryl R. (author), Peterson, Hikaru Hanawa (author), King, Audrey E.H. (author), and Kansas State University
University of Minnesota, St. Paul
Format:
Journal article
Publication Date:
2018-08
Published:
United States: American Society for Horticultural Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10334
8 pages., Via online journal., Online, direct selling (ODS) has become the leading way that people acquire goods, with Amazon (Seattle, WA) being the largest online vendor in the United States. This study sought to determine if horticultural businesses were engaging in ODS with Amazon, ebay, and other websites. Researchers examined the ODS activity of 498 businesses using quantitative content analysis methods, and found that 93 horticultural industry businesses were conducting some form of ODS through their websites, but only four offered products on Amazon. Results indicate that ODS remains an untapped marketplace for the horticultural industry, particularly for small, rural businesses.
2 pages, Author, journalist, and food-policy expert Raj Patel's last edition of Stufed and Starved: The Hidden Battle for the World Food System was written in 2012. It was and continues to be an essential contribution to the literature on the global food system. It serves as a jumping-of point for researchers, activists, or even the average reader.
10pgs, Why farmers are increasingly banding together to take their products online, targeting consumers directly without the fuss of a physical market.
