Nigeria: Heinemann Educational Books, Ibadan, Nigeria.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25672
Notes:
Pages 143-154 in F.I.A. Omu and P.K. Makinwa (eds.), Integrated rural development in Nigeria and women's role. Heinemann Educational Books, Ibadan, Nigeria. 322 pages., Paper from the National Conference on Integrated Rural Development and Women in Development organized by the Centre for Social, Cultural and Environmental Research and held at the University of Benin, September 22-26, 1980.
Chamala, Shankariah (author), Crouch, Bruce R. (author), and Agricultural Extension Unit, Department of Agriculture, University of Queensland, St. Lucia, Queensland, Australia; Agricultural Extension Unit, Department of Agriculture, University of Queensland, St. Lucia, Queensland, Australia
Format:
Book chapter
Publication Date:
1981
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: C03184
Notes:
In: Crouch, Bruce R., and Chamala, Shankariah, eds' Extension education and rural development. Volume 2 : experience in strategies for planned change. New York : John Wiley & Sons Ltd., 1981. p. 267-275
20 pages., Via online newsletter article., This paper describes the challenges of decentralisation and privatisation of rural services from the perspective of
communication strategy development. The wave of decentralisation and privatisation in rural services worldwide creates challenges for rural communities, service providers and local governments. Local organisations – both in government and civil society – are confronted with rules and procedures that are unprecedented. The new roles require significant changes in attitudes, skills, and especially a new level of accountability. While communication strategies are only a part of the transformation, they are strategic tools that merit attention. This is an account of two cases where the authors have been involved in developing communication strategies aimed specifically at helping stakeholders make this transition. The first is the case of the Communication and Information Strategy for the National Agricultural Advisory Services Programme (NAADS) of Uganda. The second is the formulation of a plan to communicate the National Water Policy (NWP) and Rural Water Transition Plan in Mozambique. The paper concludes with some design principles for other strategies and with a review of the importance of communication research and planning.
Roy, Howard E. (author / Academy for Educational Development, Agricultural Sciences and Technology) and Academy for Educational Development, Agricultural Sciences and Technology
Format:
Conference paper
Publication Date:
1985
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 61 Document Number: C01952
Notes:
Hanne, In: Miller, M.E., ed. International agricultural programs and agricultural communications : proceedings from a February 13-15, 1985, national conference, St. Louis, Missouri. [s.l.] : Association of U.S. University Directors of International Programs, 1985. p. 111-123
