Retrieved on open web via Oxfam Publishing., Examines ways in which new web applications are being used for development-related communications - and notes that drawbacks still apply.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D06637
Notes:
Reference and discussion piece for an introductory course in agricultural and environmental communications (AGCM 119) at the University of Illinois. 2 pp.
A study of the rise in popularity of radio in rural America in the 1920s and the portrayal of farmers in the press during this time. In the effort to promote the general value of radio, the press focused on how it was adopted by farmers. The media exaggerated the shortcomings of farm life, supporting the increasingly urban and modern way of life, and isolating and marginalizing rural dwellers.
Analysis of an online social microblog, Sina Weibo. Researchers found that "the poor and rich areas were more willing to behave immorally, and the relation between GDP and collective moral motivation was curved. Also, normal people were less ethical when prices increased than when incomes decreased. Ecological construction and the value added by industries which used more farmers and off-farm workers were both correlated with morality. We also found a dark side to science and technological innovation, which harmed collective morality when areas grew richer."