Analysis of this agricultural leader's views suggests Bailey sought "not to develop a more efficient, productive, and profitable agriculture, but to advance the larger cultural ideals of a 'self-sustaining' agriculture and personal happiness."
Emphasis on a farmer-centered approach by Extension rather than a top-down approach. "...farmers are still in control of which new technologies they will accept, and understanding must precede adoption."
Moyo, Rachel (author), Salawu, Abiodun (author), and Department of Communication, North West University, Private Bag X2046, Mafikeng, 2735, South Africa
Format:
Online journal article
Publication Date:
2019-02
Published:
South Africa: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10129
7 pages., Via online journal., This study is a quantitative survey of communication media preferred by smallholder farmers resettled under the Fast Track Land Reform Programme (FTLRP) in the Gweru district of Zimbabwe. Data were gathered using a questionnaire and simple random sampling. Communication is integral to agricultural development, particularly so in the context of the FTLRP characterized by a dearth of information, education and training, ensued by the discriminatory command agriculture (Murisa and Chikweche, 2015). Farmers' preferences of communicationmedia in receiving agricultural innovations should be prioritised to improve agricultural communication andsubsequently, productivity, which is dire in Zimbabwe in the light of the continuing food insecurity. Thefindingsindicated that farmers prefer media that are stimulating and engaging such as television and demonstrations;convenient such as mobile phones and detailed such as books probably because the majority of them do not have training in agriculture. Demographic variables of age-group and education were found to be associated with communication preferences of some media. The study has implications for agricultural communication media policy. Beyond prioritization of farmers’preferences, a model of a multi-media approach to agricultural communication has been developed, that could widen communication reach if implemented.
Pemberton, Carlisle A. (author / University of the West Indies, Senate House)
Format:
Proceedings
Publication Date:
1990-11
Published:
Caribbean: Department of Agricultural Extension, The University of the West Indies
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: C20513
Notes:
Burton Swanson Collection, pages 7-41 from "Farm-household analysis, planning and development : a systems approach" Proceedings of a Caribbean Regional Workshop
United Nations Development Fund for Women (UNIFEM)
Format:
Paper
Publication Date:
1987-10-05
Published:
Africa: Food and Agriculture Organization of the United Nations, Rome
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: C19525
Notes:
Burton Swanson Collection, pp. 121-132; from "Workshop on improving the effectiveness of agricultural extension services in reaching rural women in Africa" Harare, Zimbabwe, 5-9 October 1987
