Scheufele, Dietram (author), Corley, Elizabeth (author), and Ho, Shirley (author)
Format:
Abstract
Publication Date:
2009-08-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29321
Notes:
Posted at http://www.aejmc.org, Paper presented at the 2009 Association for Education in Journalism and Mass Communication convention, Boston, Massachusetts, August 5-8, 2009.
10 pages., Online via UI electronic subscription, Results from analysis of a scale-adjusted stated preference technique (mostly best-worst scaling) showed considerable heterogeneity in consumers' perceptions of trust and choice variability related to use of nanotechnology in food production and packaging. Findings provided insights in the development of risk communication and management.
