Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: C16145
Notes:
6 p., Paper accepted for presentation by the Mass Communication and Society Division, for the special topics competition for the Health Communication and Media research panel, at the Annual Convention of the Association for Education in Journalism and Mass Communication, Miami Beach, FL; August 2002
10 pages., via online journal., Findings indicate that analysis of news reports of agricultural injuries provide more current data than traditional surveillance databases.
Australia: Grains Research and Development Corporation, Barton, ACT, Australia.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24952
Notes:
Farm Safety Supplement to Ground Cover periodical. 16 pages., Includes sections: "More information raises awareness" and "Learning the healthy way: a new program is bringin health information to country people."
19 pages, via online journal, Dairy farms pose many hazards to farmers and their employees, including the risk of injury caused by handling animals. On many farms, there is a lack of consistent information and training related to farm safety topics, including stockmanship, or safe animal handling. The purpose of this qualitative research was to explore effective communication strategies that support the application of stockmanship practices and more broadly support health and safety measures and the adoption of new behaviors by farmers and their employees. Research was conducted in three stages via in-depth farm tours and in-person interviews, a qualitative survey, and follow-up phone interviews with dairy farmers. Findings identified four values and moral norms important to dairy farmers and four barriers to implementation of farm safety practices. The research also revealed publications and in-person meetings as key channels of communication and on-farm consultants as important influencers. From the research findings, three major recommendations emerged. These include using a train the trainer educational model, engaging with professionals and encouraging farmer-to-farmer communication, and leveraging digital resources.
USA: Upper Midwest Agricultural Safety and Health Center, Minneapolis, Minnesota
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12183
Notes:
Online from UMASH. 2 pages., Through use of an inverted pyramid, this article introduce a tool that emphasizes the value of preventing farm injuries and saving lives. Five sections of the pyramid range in effectiveness from "Elimination" (most effective) to "Personal Protective Equipment" (least effective).
