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    193. Supermarket patronage: an analysis of customer counts among outlets within a geographic area

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brooker, John R. (author), Eastwood, David B. (author), and Gray, Morgan D. (author)
    Format:
    Journal article
    Publication Date:
    1994-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27561
    Journal Title:
    Journal of Food Distribution
    Journal Title Details:
    25(2) : 8-16
    Notes:
    Via AgEcon Search.

    200. The dairy case management program: does it moove more milk?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author) and Schmit, Todd M. (author)
    Format:
    Paper
    Publication Date:
    2004-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22325
    Notes:
    Presented at the annual meeting of the American Agricultural Economics Association, Denver, Colorado, August 1-4, 2004. 24 pages., High increases in media advertising costs have caused a shift away from generic advertising to other promotional activities. A relatively new retail-level promotional activity is the Dairy Case Management Program aimed at improving the management, appearance, and operation of the dairy case. An evaluation of the Northwestern Hudson Valley Market program demonstrated increases in sales volume for both supermarkets/mass merchants and convenience/drug stores. However, the value of volume gains compared with program costs indicates a cost recovery time of over two years. Therefore, program success depends on the implementation of a long-run strategy with continual evaluation.