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    Start Over Subject Term relationship marketing Subject Term agri-marketing

    2. CRM - R stands for relationship: two companies focus on relationships to grow sales, increase customer retention

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2005-06
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22348
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(5) : 54, 56-57
    Notes:
    Describes the services of two word-of-mouth marketing firms serving agricultural clients.

    4. Emotion and the customer journey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Castro, Luciano (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11528
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(2) : 17
    Notes:
    Author emphasized the opportunity for agricultural industry players to expose potential buyers to emotions "in a space where, oftentimes, products are perceived similarly." Author presented ways to build emotion into the customer experience.

    5. Exploring trust in E-B2B relationships

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Matopoulos, Aristides (author), Vlachopoulou, Maro (author), Manthou, Vicky (author), and European Association of Agricultural Economists
    Format:
    Paper
    Publication Date:
    2006-02-08
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26828
    Notes:
    Presented at the 99th EAAE seminar, Trust and risk in business networks," Bonn, Germany, February 8-10, 2006. 10 pages.

    6. Influencing the influencer: how companies are building relationships with these professionals

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hickel, Sabrina (author)
    Format:
    Journal article
    Publication Date:
    2005-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23096
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(7) : 44, 46
    Notes:
    Describes efforts of marketers to communicate with professional farm managers, crop consultants and veterinarians.

    9. More than just green

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stebner, Scott (author) and Baker, Lauri M. (author)
    Format:
    Conference paper
    Publication Date:
    2016-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08143
    Notes:
    Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS), in San Antonio, Texas, February 7-8, 2016. 24 pages.

    10. New owner, new services

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2009-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29596
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47( 9 ) : 42-43
    Notes:
    Posted at http://www.agrimarketing.com, Features Farm Market ID, a provider of databases and related services to agri-marketers.