USA: National Association of Farm Broadcasting, Platte City, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09509
Notes:
Online via NAFB website. 12 pages., Responses to the 2014 AMR farmer radio listening rating study (33 states) conducted by AMI Ag Media Research, Sioux Falls, South Dakota.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11021
Notes:
Online via Accelerating Innovation in Technology Data and Media. 2 pages., Summarizes results of a survey among nearly 3,000 U.S. owners of ranches and farmers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11718
Notes:
Online via AgriMarketing Weekly from the Certified Agriculture Dealer (CAD) Program and partner RFD-TV. 2 pages., Release announces "the first live national farm show that includes both the local and virtual aspect for farmers and ranchers to participate in the best way that suits their operations."
Online from publisher., Case example of arrangements by which participating ranchers and farmers are compensated for water they did not use. Financial support provided through cooperation with various organizations and environmental groups, based on shared interest in enhancing water conservation.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09493
Notes:
Via online news release from the National Association of Farm Broadcasting, Platte City, Missouri. 2 pages., Report on farm radio listenership on more than 1,300 stations nationwide.
Vincent, David (author / Rooster Strategic Solutions)
Format:
Commentary
Publication Date:
2019
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11355
Notes:
Online via AgriMarketing Weekly posting of October 16, 2019. 2 pages., Seven tips for new college of graduates (mostly without farm backgrounds) as they join the ranks of agricultural advertising agencies and agribusinesses and begin working with American farmers and ranchers.
Lassa, Mitch J. (author), Wilmer, Hailey (author), Boone, Madison (author), Brown, Zach (author), Derner, Justin D. (author), Peck, Dannele E. (author), Thissen, Carmen (author), and Marlow, Clayton (author)
Format:
Journal article
Publication Date:
2020-10
Published:
United States: Extension Journal, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12286
15 pages, This article offers the Extension community a pathway to drought resilience and climate-related conversations through knowledge exchange workshops. In 2017, a "flash drought" affected eastern Montana, and ranchers in the region faced numerous challenges. Moreover, drought-favorable climate conditions are predicted to increase for the region. We held five workshops to facilitate an exchange of adaptive drought management strategies, focusing on key themes for drought resilience: (a) drought planning and adaptive management, (b) use of local knowledge networks, (c) flexible stocking and grazing, and (d) adaptation to shifting baselines. Extension can use this approach to foster multidirectional knowledge sharing to strengthen ranching resilience to drought conditions.
18 pages., via online journal., Drought is defined, experienced, and communicated about in multiple ways. This case study examines individual definitions of drought (timing, impacts, and severity) and attitudes about climate change. Household surveys (n = 120) were conducted in Cimarron County, Oklahoma and Union County, New Mexico using a stratified random sampling method to select farmers, ranchers, and town residents. Information about drought is primarily communicated between neighbors, friends, and family, as well as media and local governing agencies. Residents perceive the recent drought to be the worst drought on record, regardless of previous drought experiences. Residents reported widespread drought-related impacts on agriculture, environment, and society. Most residents see drought as cyclical and driven by natural causes, rather than human causes. We recommend adaptive drought communication engage more fully with identity, place, and history. Climate information should be presented in a relevant manner to diverse agricultural stakeholders with differing attitudes about climate change, management, and climate information.
USA: National Association of Farm Broadcasting, Platte City, Missouri
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11678
Notes:
2 pages., Online from publisher., Brief summary of responses to a non-probability email survey among U.S. farmers and ranchers regarding COVID-19 and its ramifications on their livelihoods and farm-radio listening habits. Findings indicated that respondents "are listening to farm radio during the pandemic for timely, accurate news. Responses averaged 8.7-8.8 (scale of 1 [poor] to 10 [excellent] in terms of timeliness, accuracy and credibility of farm broadcaster delivering farm news, weather, markets and ag information.
O'Keefe, Garrett (author), Anderson, Susan (author), Novak, Peter (author), Trumbo, Craig (author), Rursch, Julie (author), McCallister, Robert (author), and Jackson-Smith, Douglas (author)
Format:
Project report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09866
