USA: National Association of Farm Broadcasting, Platte City, Missouri
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11678
Notes:
2 pages., Online from publisher., Brief summary of responses to a non-probability email survey among U.S. farmers and ranchers regarding COVID-19 and its ramifications on their livelihoods and farm-radio listening habits. Findings indicated that respondents "are listening to farm radio during the pandemic for timely, accurate news. Responses averaged 8.7-8.8 (scale of 1 [poor] to 10 [excellent] in terms of timeliness, accuracy and credibility of farm broadcaster delivering farm news, weather, markets and ag information.
Online from the publisher, Findings of a recent national telephone survey by the National Association of Farm Broadcasting (NAFB) indicated that most farmer respondents (71 percent) are listening to radio, and during an average of 4.7 days a week. The findings indicated that 65 percent listen to AM radio, 53 percent to FM radio, and less than 20 percent to satellite radio. Most radio listening takes place while driving or operating farm equipment, 82 percent while driving a pickup and 64 percent while operating farm equipment.
Via ProQuest Historical Newspapers. 1 page., USDA reports estimates of more than 1 million receiving sets now in regular use on farms. Article describes listener acceptance of the new medium. Also describes response to the USDA experimental radio market news service announced on December 21, 1920, and developed thereafter.
USA: Radio Institute of the Audible Arts, New York, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16947
Notes:
Report of a symposium on the relation of radio to rural life. 67 pages., Summarizes points brought out at the symposium attended by heads of agricultural colleges, executives of farm groups, editors of agricultural publications, members of State Departments of Agriculture and State Extension Services, legislators and other rural leaders. Also summarizes agricultural radio programs broadcast by the U.S. Department of Agriculture, its state extension services and the land-grant colleges in various states. Introductory paper by Brunner, editor of the publication.
