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    1. "Farm and ranch report": the first four years

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rockwell, S. Kay (author) and Randall, James K. (author)
    Format:
    Report
    Publication Date:
    1986-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09727
    Notes:
    NRC-90 Collection, Nebraska Cooperative Extension Service. Institute of Agriculture and Natural Resources. University of Nebraska-Lincoln. 41 pages.

    3. An analysis of the public's image of the Michigan cooperative extension service

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hanenburg, Darlene (author), Peabody, Fred (author), Ferris, Maxine (author), and Heinze, Kirk (author)
    Format:
    Survey report result
    Publication Date:
    unknown
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09833
    Notes:
    NCR-90 Collection, 2 pages

    4. Angus journal readership survey: Final report

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Heinze, Kirk L. (author) and Suvedi, Murari (author)
    Format:
    Survey report
    Publication Date:
    1995-06-27
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09820
    Journal Title:
    Angus Journal
    Notes:
    NCR-90 Collection, Angus Productions, Inc. American Angus Association. St. Joseph, Missouri. 11 pages.

    6. Attitudes of meat retailers to animal welfare in Spain

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Miranda-de la Lama, Genaro C. (author), Sepulveda, Wilmer S. (author), Villarroel, Morris (author), and Maria, Gustavo A. (author)
    Format:
    Online journal article
    Publication Date:
    2013-05-13
    Published:
    Spain: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10177
    Journal Title:
    Meat Science
    Journal Title Details:
    95(2013) : 569-575
    Notes:
    7 pages., Via online journal, This study analyzes retailer attitude towards animal welfare in Spain, and how this attitude has changed over recent years (2006–2011). Retailers were concerned about animal welfare issues but a declining trend is observed recently, probably due to the financial crisis. The concern about animal welfare was affected by sex, with women retailers expressing a more positive attitude towards animal welfare issues than men. Retailers, based on their experience, perceive a low level of willingness to pay more for welfare friendly products (WFP) on behalf of their customers. This fact is reflected in the sales of the WFP, which declined from 2006 to 2011. The main reason for consumers to buy WFP, according to retailer perception, is organoleptic quality, with improved welfare being second. The results obtained provide a pessimistic picture in relation to the current market positioning of WFP, which is probably a consequence of market contraction.

    7. Audience responses to environmental fiction and non-fiction films

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brereton, Pat (author) and Hong, Chao-Ping (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07344
    Journal Title:
    Interactions: Studies in Communication and Culture
    Journal Title Details:
    4(2) : 171-199