See article in page 6 of the 75th Anniversary Issue (Doc. No. D09286), Article in special 75th Anniversary issue of Delta Farm Press. Author is a long-time columnist of the magazine.
Rodekohr, Janet I. (author) and University of Wisconsin, Agricultural Journalism Department
Format:
Thesis
Publication Date:
1977-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 27 Document Number: B02687
Notes:
#329, Harold Swanson Collection. Eugene A. Kroupa Collection., Thesis, master of science in agricultural journalism, Agricultural Journalism Department, University of Wisconsin, Madison. 112 pages.
Sweet, Charles E. (author / President, APA) and Agricultural Publishers Association, Chicago, Illinois.
Format:
Speech
Publication Date:
1946-04-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36963
Notes:
Agricultural Publishers Association Records, Series No. 8/3/80, Box 16, Delivered at the annual meeting of the American Association of Advertising Agencies, April 10, 1946. 2 pages., Describes challenges and costs of gathering readership information in rural areas, as well as several research techniques considered by the Advertising Research Foundation.
Evans, James F. (author) and Banning, Stephen A. (author)
Format:
Paper
Publication Date:
2005-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23966
Notes:
Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005. 13 pages., Report of qualitative research among a sample of U.S. agricultural advertisers and commercial farm publishers regarding their concerns and their perspectives about managing the editorial-advertising "wall." Authors employed a contractualist model in which power within the reader-publisher-advertiser triad requires mutual agreement by all parties.
