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    1061. Two-way communication: a win-win model for facing activist pressure: a case study on McDonalds and Unilever's responses to Greenpeace

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cooper, Adrienne (author) and Institute for Public Relations, Gainesville, Florida.
    Format:
    Paper
    Publication Date:
    2009
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C36062
    Notes:
    13 pages.

    1066. U.S. farmer needs a cowboy image

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Truitt, Gary (author)
    Format:
    Commentary
    Publication Date:
    2009-04-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29163
    Journal Title:
    Farm World
    Journal Title Details:
    55(10) : 4
    Notes:
    Author encourages farmers to "tell their own stories in their own words," especially using new social media available.

    1067. USDA contracts/purchase orders awarded to public relations and advertising firms, 2001-2005

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    U.S. Department of Agriculture, Washington, D.C.
    Format:
    Report
    Publication Date:
    2005-07-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23343
    Notes:
    Posted on http://www.usda.gov (Electronic Reading Room - Reports), 2 pages., Identifies public relations and advertising firms contracted to work for 9 agencieds and offices of the USDA.

    1069. USDA's PR strategy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1996
    Published:
    International: Center for Media and Democracy, Madison, Wisconsin
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23344
    Journal Title:
    PR Watch
    Journal Title Details:
    3(1)
    Notes:
    Extracts from a government public relations strategy document for handling the Mad Cow Disease problem in the United States. The document was obtained through a Freedom of Information Act investigation. Subtitle: USDA's Animal and Plant Health Inspection Service (APHIS) 1991bovine spongiform encephalopathy public relations.