16 pages, After years of debates and opposition from pharmaceutical companies, the Final rule of the Veterinary Feed Directive (VFD) went into effect in January 2017 requiring antibiotics used for both humans and animals for the purpose of growth promotion to be discontinued. This study sought to determine the effects framing content regarding antibiotic use in livestock and antibiotic resistance had on public opinion. Using a between-subjects experimental survey research design, 297 respondents indicated their perceptions of antibiotic use in livestock and the development of antibiotic resistant bacteria before being randomly assigned to one of three conditions. Each condition was a mock Twitter account framed differently based on findings from previous studies. After reading their assigned mock Twitter page, respondents indicated their trust of the information contained in the account, their information seeking behavior, demographics, and their support for antibiotic use in livestock. Using an ANCOVA, results indicated the frame influenced trust of information (F = 8.7, p < .05) and information seeking behavior (F = 4.48, p = .01) while support was not significant (F = 2.7, p = .07). Results suggest the blame frame has the greatest influence on shaping public opinion of antibiotic use in livestock and the development of antibiotic resistance.
Hess, Charles E. (author / Assistant Secretary for Science and Education, U.S. Department of Agriculture, Washington, D.C.)
Format:
Conference paper
Publication Date:
1991
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06596
Notes:
James F. Evans Collection; Paper presented at the Third Annual National Agricultural Biotechnology Council Meeting, In: MacDonald, June Fessenden, ed. Agricultural biotechnology at the crossroads : biological social & institutional concerns. Ithaca, NY : National Agricultural Biotechnology Council, 1991. p. 138-143
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11702
Notes:
9 pages., Online via publisher website., Presentation of these cited megatrends in agriculture includes references to expanded communications challenges involving genetic modification/biotechnology and public scrutiny of livestock treatment.
Heimlich, Joe E. (author), Winkle, Ed (author), and Heimlich: Assistant Professor, Environmental Education, Ohio State University, Columbus; Winkle: County Extension Agent, Warren County, Ohio
Format:
Journal article
Publication Date:
1993
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06980
