Murdock, Graham (author), Petts, Judith (author), and Horlick-Jones, Tom (author)
Format:
Book chapter
Publication Date:
2003
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07372
Notes:
Pages 156-178 in Nick Pidgeon, Roger E. Kasperson and Paul Slovic (eds.), The social amplification of risk. Cambridge University Press, Cambridge, United Kingdom. 448 pages.
Available via HathiTrust.org., Online via keyword search of UI Library eCatalog, Case study of 126 residents from a metropolitan area who, during the 1981-82 Mediterranean Fruitfly Crisis, were undergoing exposure to aerial spraying with a pesticide. Findings exemplified the difficulties facing decision makers and the public in uncertain risk situations such as this, as well as the politicization of risk.
18 pages, via online journal article, Blue Bell Creameries faced an unprecedented situation when it pulled all of its products during a Listeria outbreak in 2015. Despite a very public crisis that resulted in three deaths, Blue Bell survived the disaster and maintained a large and loyal customer base. A content analysis of the Blue Bell Ice Cream Facebook page was conducted to evaluate Blue Bell’s public communications, and its followers’ public reactions to the Facebook communication during the crisis. Results indicated that Blue Bell primarily posted messages that included recall and restocking information, thankfulness to stakeholders, and details about improvements to food safety during the crisis. These messages created a sense of transparency, which can increase customers’ trust and brand loyalty. Their consumers largely responded with comments containing overwhelming loyalty themes as well as questions and messages of thanks. Recommendations for agri-food companies include operating transparently before, during, and after a crisis. Organizations should follow Blue Bell’s example and avoid publishing messages that include attacks, denial, scapegoating, or excuses during a crisis.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26668
Notes:
Archived November 15, 2007, Nutra Ingredients via Food Safety Network. 1 page., Cites consensus of those attending a conference of the Federal Institute for Risk Assessment in Berlin.
Onyango, Benjamin (author) and Food Policy Institute, Rutgers Universitry.
Format:
Paper
Publication Date:
2003-10-29
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29426
Notes:
Via AgEconSearch. Presented at the 2003 annual conference of the Food Distribution Research Society, Biloxi, Mississippi, October 25-29, 2003. 17 pages.
