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2. A chicken that grows slower and tastes better
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Strom, Stephanie (author)
- Format:
- Journal article
- Publication Date:
- 2017-05-01
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11703
- Journal Title:
- New York Times
- Notes:
- 4 pages., Online from publication website., Describes experimentation with slow-growth meat breeds of chickens. Article includes references to implications for marketing communications; consumer attitudes and preferences; and consumer responses to higher retail costs for slow-growth poultry meat.
3. After WWII, mutton fell out of favor in the U.S. Can it make a comeback?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Online article
- Publication Date:
- 2020-11-26
- Published:
- United States: NPR: The Salt.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11213
- Notes:
- 6 pages, via website
4. Assessing the radio programming and potential role of preferred by farmers radio stations to disseminate agricultural technologies in eastern Uganda
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hailu, Girma (author), Khan, Zeyaur R. (author), Pittchar, Jimmy O. (author), and Ochatum, Nathan (author)
- Format:
- Online journal article
- Publication Date:
- 2017-01-01
- Published:
- ESci Journals Publishing
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11159
- Journal Title:
- International Journal of Agricultural Extension
- Journal Title Details:
- 5(2)
- Notes:
- 14 pages., via online journal, The study evaluated the potential of 19 radio stations to promote new or improved agricultural technologies to strengthen agricultural extension services. Key informant interviews were conducted with the station and/or program managers of the selected radio stations. Two female respondents i.e. from UBC Radio, and Impact FM and 17 male respondents from the remaining radio stations were interviewed. The survey used semi structured questionnaire to determine broadcasting languages, radio transmitter capacity, geographical coverage and audience, major programs and scheduling, use of modern ICT, staff capacity and feedback mechanism from the audience as well as experience in agricultural programming using participatory radio campaign. The collected data was analyzed using content analysis. 16 of the radio stations are commercial while the remaining three belong to public, community and religious radio stations. The potential audience of the surveyed radio stations varied from one to ten million. Seven broadcasting languages (English, Luganda, Lugisu, Lusoga, Japadhola, Ateso and Samia) were predominant, while English and Luganda cut across all communities. The estimated number of audience for each radio station varies from one to ten million listeners. The results also indicate that agricultural programs are not a major component of radio program with time allocation for agrictural programs comprising only 15 percent of total time allocation. However, ten radio stations had previous collaboration with international, regional or national NGOs to promote specific agricultural technology. Radio broadcasters of these radio stations had some form of agricultural programming including participatory radio campaign. Building on this experience, it is possible to reach more farmers through radio to strengthen adoption of recommended agricultural technologies.
5. Attachment to "Place" and Coping with Losses in Changed Communities: A Paradox for Aging Adults
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Martin, Peter (author), Damhorst, Mary Lynn (author), Cook, Christine C. (author), and Yearns, Mary (author)
- Format:
- Journal article
- Publication Date:
- 2007-03
- Published:
- USA: Sage Publications
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: C26242
- Journal Title:
- Family and Consumer Sciences Research Journal
- Journal Title Details:
- 35(3): 201-214
- Notes:
- 15 p.
6. Communication channel preferences: a descriptive audience segmentation evaluation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lamm, Kevan W. (author), Borron, Abigail (author), Holt, Jessica (author), and Lamm, Alexa J. (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10813
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(3)
- Notes:
- 20 pages., via online journal., For over 70 years the use of opinion leaders in a two-step communication process has been employed and validated. However, despite the accepted importance of communicating with opinion leaders as a means to cascade information to opinion leaders’ networks of influence there have been few empirical studies specifically examining agricultural and natural resource opinion leader communication channel preferences, particularly from an audience segmentation perspective. The results reported in the study capitalize on previous research data examined from a unique perspective. Specifically, communication channel preferences were analyzed according to opinion leader self-reported demographic categories serving as audience segments. Associations between sex, age, level of employment, level of education and geographical region and communication channel preference were analyzed. The results of the study are descriptive and foundational in nature. Overall, the results indicate a dedicated web page or blog is the most preferred communication channel across all audience segments and conference calls are the least preferred communication channel across the majority of audience segments. The Facebook group communication channel had the most variability between audience segments and the LinkedIn group communicational channel had the largest observed effect sizes among audience segments.
7. Consumer preferences for fresh food items with multiple quality attributes: evidence from an experimental auction of pork chops
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Huffman, W.E. (author / Iowa State University), Melton, B.E. (author / Iowa State University), Shogren, J.F. (author / University of Wyoming), and Fox, J.A. (author / Kansas State University)
- Format:
- Journal article
- Publication Date:
- 1996-11
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C09003
- Journal Title:
- American Journal of Agricultural Economics
- Journal Title Details:
- 78(4) : 916-923
8. Consumers’ preferences for local fish Products in Catalonia, Calabria and Sicily
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Nicolosi, Agata (author), Fava, Nadia (author), and Marcianò, Claudio (author)
- Format:
- ebook chapter
- Publication Date:
- 2018-05-20
- Published:
- Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10358
- Journal Title:
- New Metropolitan Perspectives Local Knowledge and Innovation Dynamics Towards Territory Attractiveness Through the Implementation of Horizon
- Journal Title Details:
- 101
- Notes:
- 10 pages., Via ebook., Research on public markets in small provincial towns is scarce, particularly on the role they play in maintaining a relationship with the local culture, environment and production. This paper examines consumers’ habits and preferences for food shopping in three European regions with respect to the purchase of fish products. The goal is to investigate consumers’ preferences for local fish to highlight the motivations that lead to different choices. A multiple correspondence analysis explores the motivations behind purchasing preferences, showing the complex process that drives individual consumer choices. Based on 504 interviews conducted in cities and areas adjacent to the cities of Girona, Reggio Calabria, and Lipari, we found no evidence of converging habits and homogenization on preferences. It supports the perspective in which the interplay between local culture and consumption of local products is strictly associated.
9. Environmental impacts and consumer preference for sustainably cultivated Japanese mustard spinach, komatsuna
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Seo, Yuna (author), Someya, Yuki (author), and Dowaki, Kiyoshi (author)
- Format:
- Online journal article
- Publication Date:
- 2019-01
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10521
- Journal Title:
- Journal of Environmental Management
- Journal Title Details:
- 231: 364-369
- Notes:
- 6 pages., via online journal., Sustainable agriculture is spreading in Japan in response to growing concerns about the environmental burden of the agriculture sector, but less than 1% of the total crop area for each vegetable in Japan is grown sustainably. Environmentally friendly agricultural products are produced by using organic and low-input farming techniques; low-input farming aims to reduce chemical inputs, such as fertilizers, pesticides, and herbicides, by half. Here, we used komatsuna (Japanese mustard spinach, Brassica rapa var. perviridis) as a model vegetable to study the environmental impact of low-input farming and ways to promote the purchase of organically and low-input farmed vegetables. We first assessed greenhouse gas emissions resulting from organic, low-input, and conventional farming of komatsuna. We also evaluated the effectiveness of providing consumers with detailed farm management and seasonality information to market organically and low-input farmed vegetables. We estimated marginal willingness-to-pay (MWTP) using choice-based conjoint analysis, based on attributes of price, fertilizer use, pesticide use, and region of origin. For seasonality, the questionnaire incorporating these attributes was conducted twice: once assuming purchasing in season, the other out of season. The greenhouse gas emissions of organic farming per area (196.7 kg CO2-eq/10 a/year) and per yield (72.3 kg CO2-eq/t/year) were less than those of low-input (322.6 kg CO2-eq/10 a/year, 120.7 kg CO2-eq/t/year) and conventional (594.0 kg CO2-eq/10 a/year, 220.7 kg CO2-eq/t/year) farming. MWTPs were highest for pesticide-free komatsuna (76.9 yen out of season, 66.2 yen in season), followed by full organic fertilizer (66.0 yen out of season, 63.4 yen in season), half organic fertilizer (35.8 yen out of season, 19.8 yen in season), and half pesticide (29.2 yen out of season, 21.0 yen in season). Consumers showed greater preference for organically and low-input farmed komatsuna out of season than in season. Consumers were more interested in pesticide information than in fertilizer and region of origin information. Our findings suggest that providing detailed cultivation and seasonality information would be a beneficial consumer communication tool to increase the market for sustainable agricultural products.
10. Environmental policy preferences and economic interests in the nature/agriculture and climate/energy dimension in the netherlands
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Otjes, Simon (author) and Krouwel, André (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- United States: Wiley Online
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12770
- Journal Title:
- Rural Sociology
- Notes:
- 35pgs, The idea that citizens' support for environmental policies depends on their economic interest and the community that one lives in, has been debated extensively in the environmental attitudes literature. However, this literature has not differentiated between separate policy dimensions that concern measures that affect specific groups in different ways. This paper differentiates between a nature/agriculture dimension that divides those who prioritize the agrarian interest from those who prioritize the protection of nature and a climate/energy dimension that divides those who prioritize industrial interest from those who prioritize fighting climate change, using a new survey in the Netherlands (N = 11,327). This two-dimensional model meets three criteria: scalability, validity, and utility. Scalability is shown by factor analysis and Mokken scaling. Validity is shown by regression analyses that show that whether one lives in a rural or an urban community predicts one's position on the nature/agriculture dimension and that one's financial security predicts one's position on the climate/energy dimension. The utility is shown by regression analyses where the two dimensions are used to predict voting behavior. The Green Party voters favor nature and climate protection, the Liberal Party voters have the opposite views, the Christian-Democrats favor agricultural interests and the Freedom Party favor industrial interests.