Via Online Journalism Review. 4 pages., Case examples include a periodical that investigated unregistered chemicals and found widespread use throughout Japan, even on "organic" farms. Started an online "Fresh Fruit and Vegetable Research Lab" as a virtual think tank to tackle the problem in a way that included the voices of everyday Japanese citizens. "The idea of connecting producers and consumers through civic journalism has become a standard approach to agriculture coverage in the Tohoku farming region."
14pgs, The World Health Organization (WHO) has used communication methods to promote the international ban of the agricultural pesticides paraquat, glyphosate and chlorpyrifos. This ban has led to misunderstanding among farmers who still use these chemicals, which may be available under different brand names. Communication with the non-scientific community is uncertain leading to miscommunication, especially where scientific language is used. Governments have banned the use of these agricultural chemicals. The scientific arguments are not necessarily understood by famers so they may ignore the prohibition and continue using them or other similar chemicals. This study uses story-telling and qualitative research methods where a questionnaire is combined with the content analytical technique. The quantitative research method was used to collect data in the field where 351 participants took part. Participatory action research is a method where community farmers engaged in self-reflection on the impact of chemicals on their fields, their health and the health of others. Their understanding of the non-chemical usage model and good agricultural practice farmers in the vicinity, especially as they were personally involved in the creation of the media from script preparation, to acting, filming, and evaluating the final docu-dramas. The findings of the docu–drama programmes of 5 GAP farmers are presented to identify the perception of how to avoid using chemicals and their solutions for tangerine farmers through a manual that is the media output from the project and the resulting findings suggesting that the factors related to the effectiveness of scientific communication are divided into pull factors and push factors.
McCallum, David B. (author) and Anderson, Laurel (author)
Format:
Book chapter
Publication Date:
1991
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18301
Notes:
Pages 237-262 in Roger E. Kasperson and Pieter Jan M. Stallen (eds.), Communicating risks to the public: international perspectives. Kluwer Academic Publishers, Dordrecht, The Netherlands. 481 pages.
Lave, Lester B. (author / Carnegie Mellon University), Morgan, G.M. (author / Carnegie Mellon University), Fischhoff, B. (author / Carnegie Mellon University), Bostrom, A. (author / Georgia Institute of Technology), and Atman, C.J. (author / University of Pittsburgh)
Format:
Journal article
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10181
