12 pages., Online via UI electronic subscription, Analysis of five cases of peak social media activity in the Dutch livestock sector. Findings indicated that social media hypes revolved around activism, scandals, and conflicts - each with characteristic patterns of activity, framing, interaction and media interplay. "Our results show the need to adopt a proactive and interactive approach that transcends the view of social media as a mere communication channel to respond in crisis situations."
Community Development Resource Association, Cape Town, South Africa.
Format:
Report
Publication Date:
2007
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35698
Notes:
1 page., Diagram distinguishes between the different kinds of strategies found in most NGO work: relief and welfar, capacity building: socio-economic, capacity-building: organization/community and leadership, advocacy or rights based approaches, social movements and sustainable systems.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17245
Notes:
Pages 25-34 in Carine Alders, Bertus Haverkort and Laurens van Veldhuizen (eds.), Linking with farmers: networking for low-external-input and sustainable agriculture. Intermediate Technology Publications, London, UK. 298 pages.
