James F. Evans Collection, An Ohio State University survey indicates that average producers are being slow to take advantage of the information explosion in agriculture. But operators with over 600 acres tend to be more receptive to new information sources. Survey findings show farmers gave the lowest rating to computerized sources of marketing information. Other low ratings were given to brokerage firms and marketing consultant services. Farmers gave highest ratings to the less timely and less complete information of local market reports, such as from radio, local elevators, and farm magazines. The sources of information the farmers rated highest did not allow for two-way communication.
Rogers, Everett M. (author) and Burdge, Rabel J. (author)
Format:
Research summary
Publication Date:
1965
Published:
USA: Farm Journal Inc., Philadelphia, PA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: D10780
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Page 4 in Research Library Newsletter, Farm Journal, August 11, 1965., Selected findings of a small Ohio Agricultural Experiment Station study involving personal interviews with truck farmers in Ohio. Rankings of information sources were provided, by adopter category (i.e., innovators, early adopters, early majority, late majority, and laggards).
Nagel, Uwe Jens (author), Saadi, Heshmatollah (author), Movahedi, Reza (author), and Association for International Agricultural and Extension Education (AIAEE).
Format:
Paper
Publication Date:
2006-05-14
Published:
Iran
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24210
Notes:
Retrieved June 17, 2006, Pages 592-599 in proceedings of the AIAEE conference in Clearwater Beach, Florida, May 14-17, 2006.
Four farm broadcasters describe new information technologies they are using and a media buyer comments on challenges in measuring effectiveness of communications to producers with media such as podcasting.
