AGRICOLA IND 87058773, A sample survey was conducted to evaluate five newsletters produced by the Queensland Department of Primary Industries for graziers in western Queensland. The results revealed that readership of the newsletters was high and information had been useful in decision making on properties. Recurrent themes arose in the features respondents most liked in their newsletter. Graziers liked information relevant to their situation, new ideas, practicality, variety, timeliness, clarity of expression and diagrams which assisted understanding. Many graziers recognized intrinsic value in the communication; that newsletters were regular, personal, and locally produced also made them highly valued. The results highlighted the important role of these newsletters and enabled minor distribution problems to be addressed. They also indicated subject areas which could be accorded higher priority.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24492
Notes:
Retrieved July 5, 2006, Conference sponsored by the International Association for Agricultural Information Specialists (IAALD) in Nairobi, Kenya, May 21-26, 2006. Via Livelihoods Connect. 13 pages., Conference theme: "Managing agricultural information for sustainable food security and improved livelihoods in Africa."
