58 pages., Journal article via online., Historical analysis of print advertising in the early 20th Century revealed that "in an era of scientific discovery and therapeutic ethos, fruits and vegetables were advertised as medical tonics, with 'prescriptions' that included recommended daily doses, to ward off or cure real or imagined medical ailments (flu, listlessness, acidosis)." Findings identified social positives and negatives associated with this practice. Researchers recommended use of a broader social marketing and transdisciplinary approach.
Online from publication., Describes a medical telementoring and telemonitoring program, Project ECHO, created by a New Mexico gastroenterologist, Dr. Sanjeev Arora. This model features connections and interactions between specialists and physicians working in rural areas and state prisons. It is now leading training nationally and globally (with the World Health Organization) to address urgent issues like vaccine hesitancy and the spread of COVID-19 in nursing homes.
