Online via Directory of Open Access Journals (DOAJ). 25 pages, Researchers analyzed the spatial dimension and socioeconomic determinants of social media utilization in 3,109 counties in the United States. Subsamples involved metropolitan, micropolitan, and rural regions. Findings compared usage of Twitter, Facebook, LinkedIn, and all social media, by region of the nation.
Naile, Traci L. (author), Rucker, K. Jill (author), and Ray, Bryan K. (author)
Format:
Paper
Publication Date:
2010-02-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29976
Notes:
Presented at the Agricultural Communications Section of the Southern Association of Agricultural Scientists Conference, Orlando, Florida, February 7-9, 2010. 16 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08815
Notes:
Pages 105-136 in Heike Graf (ed.), The environment in the age of the internet: activists, communication, and the digital landscape. United Kingdom: Open Book Publishers, Cambridge. 175 pages.
Gilbert, Eric (author), Karahalios, Karrie (author), and Sandvig, Christian (author)
Format:
Journal article
Publication Date:
2008
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06699
Notes:
Paper in proceedings of CHI 2008, Florence, Italy, April 5-10, 2008. 10 pages., Analysis among 2,000 rural and 2,000 urban MySpace users throughout the U.S. Found rural and urban people use social media very differently and traced the nature of those differences.
Via online., Considering the rapidly changing business environment, staying competitive is a key issue and challenge for companies in the 21st century. The criteria of a company’s success and competitiveness is the changing behavior of the different economic actors and its influence. Through the information society came to the fore, the use of diverse information technology tools and methods has become a significant influence factor in terms of the entrepreneurs or company management and also the customers or other partners. Due to the rapid expansion of new technology developments, the role and importance of social media is continuously increasing. Also statistics show that one of the most regularly used IT tool is the social media and the different web 2.0 applications. The current study is intended to provide a better understanding how social media can emphasize the competitiveness of companies and format the consumer behavior in a special sector – the rapidly developing gastronomy industry. This paper presents an empirical research about the role of social media in the above mentioned industry based on the primary data which are gathered through a survey performed in Hungary. Beyond the empirical results presented, the paper also aims to provide some recommendations for research methodology – based on the international literature review and the Authors’ own experiences – both in gastronomy industry’s and customers’ point of view. Through the analysis the research hypotheses were examined and the most important correlations were identified between the survey results and the Authors’ initial supposition
