Kerby, J. (author / Primary Industries South Australia)
Format:
Book chapter
Publication Date:
1994-04
Published:
Australia
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10216
Notes:
Chapter 8 in Jill Kerby, "Information and Communication in the 1990s: a survey of South Australian farmers," Primary Industries South Australia, Adelaide, p. 75-84.
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 6. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Reports for NAFB or about Farm Broadcasting, 1967-84.
James F. Evans Collection, This study was designed to examine an automated call-in radio news service versus an operator answered system. It examined how the tapes were being used and attempted to determine the effectiveness of promotional items for the service. It was clear the numbers of callers using the automated service increased significantly (nearly three times) over an operator-answered system. The study suggested that a toll-free telephone number was not a significant factor in whether the service was used and also found that the order in which the stories were available was not important. The results also suggest that for call-in kinds of news services to work, regular promotions to remind the users of the system must be done. (original)
Doyle, Cara (author), Duffy, Kathleen (author), Fett, J. (author), Schlitz, R. (author), Shinners-Gray, T. (author), and Department of Agricultural Journalism, University of Wisconsin, Madison, WI
Format:
Research paper
Publication Date:
1991
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: C08609
