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2. Closing the extension gap: information and communication technology in sustainable agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lubell, Mark (author) and McRoberts, Neil (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11331
- Journal Title:
- California Agriculture
- Journal Title Details:
- 72(4) : 236-242
- Notes:
- Online from https://doaj.org, Authors examined extension professionals, county agricultural commissioners, and members of farm bureaus and producer groups regarding their behavior and attitudes about use of information and communication technologies (ITCs). Results indicated that extension professionals experienced challenges in using ICTs more than the other sustainable agriculture stakeholders, "creating a technology gap between extension professionals and their clientele." Authors suggested use of an ICT community of practice and clear organizational guidelines for measuring and reporting performance related to ICT.
3. Comparison of extension personnel and supervisor perceptions of communications activities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowman, Brittany (author), Settle, Quisto (author), North, Elizabeth Gregory (author), Lewis, Kerri Collins (author), and Oklahoma State University Mississippi State University
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10159
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 102(4)
- Notes:
- 18 pages, via online journal, Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development activities. Personnel reported higher use, comfort, and importance of more traditional (e.g. making a speech) and written activities (e.g. writing a promotional handout) than media-relations activities (e.g. being interviewed for TV), social media-related activities (e.g. managing a Twitter account), and visual communication activities (e.g. graphic design). Supervisors perceived individual communications activities as less important overall than personnel did, and although supervisor and communication scores for use and comfort/capability were similar for most communication activities, there were noticeable exceptions. Additionally, personnel preferred professional development activities that were hands-on or showing the activities first-hand (e.g. demonstrations and field days). Future research should be expanded to other states, conducted in a case study format to study specific relationships, and involve qualitative components. Extension should ensure clear supervisor-communication dialogue on prioritizing communication activities, provide training on communication activities with low use and comfort, and utilize early innovators who are comfortable using newer communication activities.
4. Development of agricultural information services in Jordan
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Guither, Harold D. (author), Stephen, Victor. (author), Broom, Glen (author), Woods, John L. (author), and Read, Hadley (author)
- Format:
- Project report
- Publication Date:
- 1966-04
- Published:
- Jordan: Extension Editorial Office, College of Agriculture, University of Illinois at Urbana-Champaign
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 48 Document Number: C00056
- Notes:
- This project report is stored in ACDC as Document No. C00052, Final report on activities carried out between the University of Illinois and the U.S. Agency for International Development between January 7, 1964, and February 26, 1966. It is part of a project file maintained by the Agricultural Communications Program, University of Illinois, Urbana-Champaign > "International" section > "Jordan Project" file.