Steel, Suzanne (author) and Filipic, Martha (author)
Format:
Research report
Publication Date:
2013
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06773
Notes:
Online via the College of Food, Agricultural, and Environmental Sciences, The Ohio State University, Columbus. 5 pp., Development Grant Report to the Board of the Association for Communication Excellence in Agriculture, Natural Resources, and Life Sciences Communication. Report of a survey about how agricultural and mainstream media in the U.S use social media.
Shan, Liran Christine (author), Panagiotopoulos, Panagiotis (author), Regan, Aine (author), De Brun, Aoife (author), Barnett, Julie (author), Wall, Patrick (author), and McConnon, Aine (author)
Format:
Journal article
Publication Date:
2015
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D11599
5 pages., Online via UI e-subscription, Researchers examined the use and impact of social media on two-way communication between consumers and public organizations in the food safety and nutrition area. Findings indicated that social media penetrated and brought new opportunities to interactions between food organizations and the public.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00105
Notes:
2 pages, Author suggests that when choosing a new marketing medium or channel, figure out how it can reinforce all your existing efforts, layered with them, like a bacon,lettuce and tomato (BLT) sandwich.
