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    Start Over Subject Term media effectiveness Subject Term radio Subject Term weather reports

    1. 2003 AMR Intercept study - Wave 1,2 and 3

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ag Media Research (AMR) (author)
    Format:
    Research report
    Publication Date:
    2003
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: C16075
    Notes:
    4 p.,2002 AMR Qualitative Intercept Research Report conducted at the Belt Wide Cotton Conference in Nashville TN January 2003

    3. Another RFD survey available

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1951-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09440
    Journal Title:
    CHATS
    Journal Title Details:
    September 1951 : 6
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 3. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

    4. Broadcasting: delivering results

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Armstrong, Max (author), Vail, Mark (author), Day, Don (author), and Cassidy, Tom (author)
    Format:
    Journal article
    Publication Date:
    2009-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29098
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(3) : 68-71
    Notes:
    Four rural broadcasters share their thoughts on what's up and what's new.

    7. NAFB study shows farmer radio listening stays strong during pandemic

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    2021-03
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12137
    Journal Title:
    Agri Marketing Update
    Notes:
    Online from the publisher, Findings of a recent national telephone survey by the National Association of Farm Broadcasting (NAFB) indicated that most farmer respondents (71 percent) are listening to radio, and during an average of 4.7 days a week. The findings indicated that 65 percent listen to AM radio, 53 percent to FM radio, and less than 20 percent to satellite radio. Most radio listening takes place while driving or operating farm equipment, 82 percent while driving a pickup and 64 percent while operating farm equipment.

    8. Nation's farmers are great users of radio

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1926-03-16
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23562
    Journal Title:
    Hartford Courant
    Journal Title Details:
    : 12
    Notes:
    Via ProQuest Historical Newspapers. 1 page., USDA reports estimates of more than 1 million receiving sets now in regular use on farms. Article describes listener acceptance of the new medium. Also describes response to the USDA experimental radio market news service announced on December 21, 1920, and developed thereafter.