Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22591
Notes:
Master of Science thesis, Agricultural Education, Texas Tech University, Lubbock. 130 pages., Examined aided recall, unaided recall and issue salience regarding agricultural news conveyed by newspaper print, electronic text, video news release and radio news release. Results indicated a significant difference in aided recall between newspaper print and electronic text. No significant difference existed between agricultural issue salience and media channel. Author recommended using a variety of media channels when possible. "There is a direct correlation between channel diversity, exposure time, and overall campaign effectiveness."
Cepica, Marvin J. (author), Doerfert, David L. (author), Akers, Cindy (author), Davis, Chad S. (author), Fraze, Steve (author), Lawver, David (author), and Schacht, Meredith (author)
Format:
Research report
Publication Date:
2005-05-31
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22255
Notes:
Available in CD and paper formats., Presentation at conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), San Antonio, Texas, May 31, 2005. 16 pages.
Doerfert, David L. (author), Akers, Cindy (author), Davis, Chad S. (author), Cepica, Marvin (author), Fraze, Steve (author), and Lawver, David (author)
Format:
Paper
Publication Date:
2005-02-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21880
Notes:
Paper presented to Agricultural Communications Section, Southern Association of Agricultural Scientists, Little Rock, Arkansas, February 5-9, 2005. 26 pages.
Food and Agriculture Organization (FAO) of the United Nations (author)
Format:
Report
Publication Date:
1987
Published:
International: Development Support Communication (DSC) Branch, Information Division, Food and Agriculture Organization of the United Nations, Rome, Italy.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11129
Notes:
57 pages., From the "FAO - Communication" file of the international collection in the Agricultural Communications Program, University of Illinois., Describes activities during 1987 of the DSC Branch. Lists, under appropriate country headings, the work of the Branch in Africa, Asia and the Pacific, Latin America, and the Far East.
