Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08624
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of U.S. Federal Extension Service, U.S. Department of Agriculture, Washington, D.C. Extension Service Circular 502. 14 pages.
Putnam, H.J. (author / Mississippi State College) and Mississippi State College
Format:
Report
Publication Date:
1952
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 28 Document Number: B02806
Notes:
Review of Extension Research 1946/47-1956, Extension Service Circular 506, U.S. Department of Agriculture, Washington, D.C., State College, MS : Mississippi State College, Extension Service, 1952. 10 p.
United States Bureau of Agricultural Economics (author)
Format:
Research summary
Publication Date:
1948
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08596
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of a research study. U.S. Bureau of Agricultural Economics, Washington, D.C. 71 pages.
Kinsey, Jean (author) and Shiratori, Sakiko (author)
Format:
Paper
Publication Date:
2011-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00491
Notes:
Paper presented at the Agricultural and Applied Economics Association's 2011 AAEA and NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. 22 pages.
4 pages., via database, Much attention has been focused
on the relationship between advertising and food prices. Critics argue that
advertising food products only increases costs-costs that consumers
ultimately must pay. Others contend
that the advertising is quite beneficial
from an information perspective, particularly in light of its relatively small
cost.
Newspapers are one of the principal means of advertising by the food
industry, second only to television. In
1978, almost $1 billion was spent for
newspaper ads by firms in the food
marketing system (foodstores, food
manufacturers, and eating and drinking places). These ads are read by
three out of every four consumers.
Among all retailers, grocery stores
rank third in the volume of newspaper
advertising purchased; food manufacturers rank fifth among all manufacturers.
