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    Start Over Subject Term media effectiveness Subject Term media selection Subject Term television

    1. A comparison of the effectiveness of the lecture, bulletin, film and television in presenting research findings

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Edwards, W.P. (author)
    Format:
    Thesis summary
    Publication Date:
    1963-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08460
    Journal Title:
    Review of Extension Research
    Journal Title Details:
    1962
    Notes:
    Pages 75-76 in Extension Service Circular 544, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of seminar report for the master of science in education degree, University of Wisconsin, Madison. 1961. 63 pages.

    4. An economic analysis of information, education and communication (IEC) in adoption of slash and burn agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Okigbo, Charles (author), Nganje, William (author), and Schuck, Eric C. (author)
    Format:
    Journal article
    Publication Date:
    2002
    Published:
    Cameroon
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27546
    Journal Title:
    Journal of African Communications
    Journal Title Details:
    4(1) : 136-158

    5. Broadcast questions answered

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cunningham, Cindy (author), Landa, Robert (author), Barrows, Janet (author), Rosner, Pat (author), and Schroeder, Kiersten (author)
    Format:
    Journal article
    Publication Date:
    2010-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30610
    Journal Title:
    Agri Marketing
    Journal Title Details:
    48(8) : 32, 34, 36
    Notes:
    Posted at http://www.agrimarketing.com

    6. Communication processes: alternative channels and strategies for development support

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    George, Nancy A. (author) and Boafo, Kwame (author)
    Format:
    Proceedings
    Publication Date:
    1991-11
    Published:
    International: International Development Research Centre, Canada.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14093
    Notes:
    IDRC-MR274e. 97 pages. Selected papers prepared for a seminar held in Nairobi, Kenya, November 14-16, 1990.

    7. Connected television advertising - 10 reasons why you should consider CTV

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Blog
    Publication Date:
    2021-02-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12107
    Notes:
    Online from Precision Reach, Eden Prairie, Minnesota. 4 pages., An agriculture-focused communications firm reports seeing "a significant increase in CTV farmer audiences as well as CTV advertising campaigns." Authors list 10 reasons why agri-marketers should consider CTV in their marketing mix.

    8. Development and mass communication: effective use of the mass media in rural (or inner-city) development

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moemeka, Andrew A. (author)
    Format:
    Book chapter
    Publication Date:
    2000
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25586
    Notes:
    Pages 133-160 in Andrew A. Moemeka (ed.), Development communication in action: building understanding and creating participation. University Press of America, Inc., Lanham, Maryland. 325 pages.