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2. How small town papers have kept community trust
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Masters, Clay (author)
- Format:
- Radio transcript
- Publication Date:
- 2017
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11356
- Notes:
- Radio program transcript online from National Public Radio. 4 pages., "Weekend Edition" program describes the approach taken by a Pulitzer-winning "small town" newspaper in Storm Lake, Iowa, writing editorials challenging corporate agribusiness interests in the state. Transcript also briefly cites experiences of two additional small town Iowa newspapers.
3. How sustainability considerations influence meat purchases
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stein, Rick (author)
- Format:
- Blog
- Publication Date:
- 2023-08-09
- Published:
- USA: The Food Industry Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12946
- Notes:
- 6 pages
4. Meeting heterogeneity in consumer demand for animal welfare: a reflection on existing knowledge and implications for the meat sector
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- De Jonge, Janneke (author) and van Trijp, Hans C. M. (author)
- Format:
- Online journal article
- Publication Date:
- 2012-11-01
- Published:
- USA: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10151
- Journal Title:
- Journal of Agricultural and Environmental Ethics
- Journal Title Details:
- 26 : 629–661
- Notes:
- 33 pages., Via online journal., The legitimacy of the dominant intensive meat production system with respect to the issue of animal welfare is increasingly being questioned by stakeholders across the meat supply chain. The current meat supply is highly undifferentiated, catering only for the extremes of morality concerns (i.e., conventional vs. organic meat products). However, a latent need for compromise products has been identified. That is, consumer differences exist regarding the trade-offs they make between different aspects associated with meat consumption. The heterogeneity in consumer demand could function as a starting point for market segmentation, targeting and positioning regarding animal welfare concepts that are differentiated in terms of animal welfare and price levels. Despite this, stakeholders in the meat supply chain seem to be trapped in the dominant business model focused on low cost prices. This paper aims to identify conflicting interests that stakeholders in the meat supply chain experience in order to increase understanding of why heterogeneous consumer preferences are not met by a more differentiated supply of meat products produced at different levels of animal welfare standards. In addition, characteristics of the supply chain that contribute to the existence of high exit barriers and difficulty to shift to more animal-friendly production systems are identified. Following the analysis of conflicting interests among stakeholders and factors that contribute to difficulty to transform the existing dominant regime, different routes are discussed that may help and motivate stakeholders to overcome these barriers and stimulate the creation of new markets.
5. Mexican consumers' perceptions and attitudes towards farm animal welfare and willingness to pay for welfare friendly meat products
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Miranda-de la Lama, G.C. (author), Estévez-Moreno, L.X. (author), Sepúlveda, W.S. (author), Estrada-Chavero, M.C. (author), Rayas-Amor, A.A. (author), Villarroel, M. (author), and María, G.A. (author)
- Format:
- Online journal article
- Publication Date:
- 2017-03
- Published:
- USA: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10180
- Journal Title:
- Meat Science
- Journal Title Details:
- 125 : 106–113
- Notes:
- 8 pages., Via online journal., Increasing concerns about farm animal welfare have led to an increase in the availability of welfare-friendly-products (WFP), but little is known about how much more consumers are willing-to-pay (WTP) for WFP or about their buying trends in Latin America. In this study, a survey was given to 843 meat consumers in the city of Toluca, Mexico. The results show that consumers were interested in farm animal welfare issues and their ethical, sociological and economic implications, as in Europe. The people surveyed also conveyed a high level of empathy with animal feelings and emotions, however they clearly demanded more information and regulations related to farm animal welfare. The majority of respondents expressed that they were WTP more for properly certified WFP, but mostly based on the benefits in terms of product quality and human health. If the demand for WFP begins to increase in Mexico, the supply chain should consider a certification system to guarantee product origin based on current conditions.