Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C12781
Notes:
Pages 46-53 in M.R. Dua and V.S. Gupta (eds.), Media and development: themes in communication and extension. Har-Anand Publications, New Delhi, India. 176 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C12782
Notes:
Pages 39-45 in M.R. Dua and V.S. Gupta (eds.), Media and development: themes in communication and extension. Har-Anand Publications, New Delhi, India. 176 p.
Findings of a content analysis and interviews with journalists and residents implied that journalists chose and shaped their risk related messages according to their own exigencies and that the influence of newspapers was mitigated by resident distrust and access to other information sources such as personal information networks.
This paper presents the attitudes and behaviour of young consumers towards food waste based on a pilot qualitative research and data published in the literature. Qualitative research was conducted with the use of focus group method, with approximately 8–10 selected students per group. Four focus group sessions were held, with open discussion led by a moderator and the scenario containing problematic issues. The study included a total of thirty-seven students, aged 22– 25 years. Studies have shown that negative attitude of household towards food waste is not frequently reflected in consumers’ behaviour, despite their fundamental knowledge on how to reduce food waste. Respondents emphasized the need for educational campaigns. Properly selected and presented information will stimulate both consumer’s attitude and behaviour.
