Ferreira, Celio (author), Boholm, Asa (author), and Lofstedt, Ragnar (author)
Format:
Book chapter
Publication Date:
2001
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19693
Notes:
Pages 283-299 in James Flynn, Paul Slovic and Howard Kunreuther (eds), Risk, media and stigma: understanding public challenges to modern science and technology. Earthscan Publications Ltd., London, England. 399 pages., Authors discuss and show examples of images in the media presentation of risk events. Examples include mad cow situations and the experience of dairy producers in dealing with groundwater contamination caused by chemicals.
It is an acknowledged fact that agro chemicals specially fertilizer was the fuel that sparked off the ignition of green revolution. Attempts are being made constantly by all those connected directly -- manufacturers, marketeers, distributors, dealers and indirectly -- Department of Agriculture, Cooperatives, Extension Agencies to reach the message to the farming community most effectively. In this process, various media are used as tools. Despite three decades of continuous work, the impact of the result is not commensurate with the efforts. An attempt is made in this paper to analyze each activity critically and scope for improvement. This has been the outcome after a study in 190 villages of southern Karnataka covering about 5,000 farmers by the writer. No importance has been attached to statistics, obviously to make it relatively simpler and more readable. (original)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02276
Notes:
Pages 288-290 in Keya Acharya and Frederick Noronha (eds.), The green pen: environmental journalism in India and South Asia. Sage Publications India, New Delhi. 303 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02267
Notes:
Pages 203-207 in Keya Acharya and Frederick Noronha (eds.), The green pen: environmental journalism in India and South Asia. Sage Publications India, New Delhi. 303 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02268
Notes:
Pages 208-212 in Keya Acharya and Frederick Noronha (eds.), The green pen: environmental journalism in India and South Asia. Sage Publications India, New Delhi. 303 pages.
