Broadhead, Dean (author), Opperman, Mike (author), Mayfield, Laura (author), Berg, Nolan (author), Nickerson, Greg (author), Johnson, Phil (author), Monroe, Mark (author), Kovac, F. Peter (author), Barr, Steve (author), and Quarry, Alan (author)
Format:
Journal article
Publication Date:
2008-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27748
Rhea, Steve (author), Broadhead, Dean (author), Guse, Greg (author), Johnson, Phil (author), Kovac, F. Peter (author), Wilhelm, Bob (author), Skinner, Kori (author), Tessmann, Marcy (author), Camden, Ann Gottbrath (author), and Turley, Michael (author)
Format:
Journal article
Publication Date:
2009-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29104
Report on viral marketing campaigns that use video on the Web. Cites two examples: TractorChasers.com, used by John Deere to stimulate interest in a new line of tractors, and Blimp Chasers, used by Syngenta to create interest in a seed treatment for the cotton market.
Martin, Diane (author), Broadhead, Dean (author), Guse, Greg (author), Johnson, Phil (author), Turley, Michael (author), Reierson, Roger (author), Young, Jeff (author), and Gale, Mark (author)
Format:
journal article
Publication Date:
2010-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30169